Where Does All The Money Go???

Today's Reading Eagle dated May 3,2009 page B-4. I did not Vote on placing this Ad in the newspaper.
Why does the Reading School Board and the Reading School administration feel this Ad needed to be in the paper?
It sounds like a political ad to me and was paid for by the taxpayers.Was this legal for the Reading School Board to do?

Question to ask a school director: How much did this political ad cost???